In this video essay, we dive into how South Park boldly calls out Disney and other major media companies for their "woke" practices, using its signature irreverent humor to criticize the performative nature of corporate activism. From Disney’s push for diversity in its films to the broader trend of big studios trying to appeal to socially conscious audiences, South Park skewers the way these companies often prioritize profit over genuine progress. We’ll explore key episodes that take aim at media giants for using inclusivity as a marketing tool, rather than making meaningful changes, and how South Park humorously exposes the hypocrisy and opportunism behind many "woke" decisions in entertainment. By breaking down these satirical moments, we’ll examine how South Park continues to hold up a mirror to both corporate culture and the entertainment industry’s shifting values, showing that sometimes, wokeness is just a brand strategy.

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